Ford Raptor - Fast Runs In The Family

Everyone used to know Ford dominated racing, but over time that legacy faded from view. As part of Ford’s new global platform, READY, SET, FORD, we wanted to bring that history back into focus by telling a brief story of Ford’s off-road dominance, from the original Bronco to the F-150 Raptor.

Role: Sr. Art Director
Agency: Wieden+Kennedy New York
Directed by Sam Piling